Custom Fields

Enhance Your Mailing with Custom Fields

Custom fields are a powerful tool in direct mail campaigns, allowing you to merge variable information directly into your mail piece. This approach not only personalizes the message but also serves as an effective "ice breaker" with your contacts. By incorporating more variable content, you create a more engaging and personalized experience for the recipient.

Examples of Custom Fields in Action

• Real Estate: Mentioning a specific property address on a postcard or including a tailored cash offer amount in a letter.

• Flower Shops: Sending out a special coupon code to customers on their birthday, making your message both timely and personal.