# Personal Letters

**Personal letters are perfect for more detailed, relationship-driven outreach.** They convey professionalism, sincerity, and care—making them ideal for sensitive conversations or higher-ticket prospects.

Whether you’re reaching out to inherited property owners, offering financial services, or sending official notices, letters give you **space to tell your story** while maintaining a personal feel.

### Letter Specs

| **Feature**         | **Details**                                                            |
| ------------------- | ---------------------------------------------------------------------- |
| **Paper Size**      | 5.5" x 8.5" (statement paper)                                          |
| **Paper Type**      | Smooth, high-quality stock                                             |
| **Printing**        | Single-sided                                                           |
| **Postage Options** | First-Class (1-5 business days) or Standard-Class (7-21 business days) |

<figure><img src="/files/HQ49kqWV8CmRyeMk2Q7F" alt="" width="260"><figcaption></figcaption></figure>

> 💡 **Why single-sided?**\
> This maintains a **clean, premium look** while keeping costs efficient.

### Envelope Specs

| **Feature**        | **Details**                                                                                                                                         |
| ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Envelope Size**  | A6 (invitation style)                                                                                                                               |
| **Envelope Color** | See [Envelope Options](https://app.gitbook.com/o/CC91xggjWSs9WowYNbKb/s/SP96nBmkaaFJC8FJquKi/~/changes/62/product-and-order-guide/envelope-options) |
| **Sealing**        | Gummed seal                                                                                                                                         |

<div><figure><img src="/files/kMGAb15o5sxekS1EE2Mz" alt=""><figcaption><p>Solid Color</p></figcaption></figure> <figure><img src="/files/J1CZfE6HMVa4iEV1UuRp" alt=""><figcaption><p>Grey Herringbone</p></figcaption></figure></div>

> 📌 **Envelope Proofing:**\
> While OLC does not offer **proofs for envelopes**, we ensure **consistent sizing, alignment, and print quality**. The envelope style remains **uniform** across campaigns.

### First-Class vs. Standard-Class Postage

Choosing the right postage option affects **delivery speed**, **tracking**, and **cost**. Here's a breakdown to help you decide:

| **Postage Class**  | **Delivery Speed**             | **Tracking**         | **Best For**                                                                   |
| ------------------ | ------------------------------ | -------------------- | ------------------------------------------------------------------------------ |
| **First-Class**    | 1-5 business days (estimated)  | Available (optional) | Time-sensitive or high-value communications (e.g., probate leads, VIP clients) |
| **Standard-Class** | 7-21 business days (estimated) | No tracking          | Budget-conscious mailings, long-term nurture sequences                         |

> 💡 **Pro Tip:**\
> For **urgent campaigns** or **sensitive communications**, opt for **First-Class**. If your campaign is **ongoing** or **budget-focused**, **Standard-Class** can provide cost savings.

### Best Use Cases for Personal Letters

| **Use Case**                                | **Why Letters Work**                                                                   |
| ------------------------------------------- | -------------------------------------------------------------------------------------- |
| **Probate / Inherited Properties**          | Requires a **sensitive, empathetic approach**—letters allow for **softer messaging**.  |
| **High-Ticket Offers (Investments, Loans)** | Communicate **detailed value propositions** that wouldn’t fit on a postcard.           |
| **Local Services with VIP Clients**         | Build relationships through **personalized messaging** that fosters trust and loyalty. |

### Crafting a Letter That Converts

* **Start with Empathy:**\
  Especially for sensitive situations like **probate** or **distressed properties**, begin with understanding.\
  Example: *"We understand selling a home can be emotional. We're here to help when you're ready."*
* **Offer Value Clearly:**\
  Use space wisely. Letters give you more room than postcards—but keep **paragraphs short** and **scannable**.
* **Call-to-Action:**\
  Always include a **clear way to respond**: phone, email, or QR code.

### Design Guidelines

| **Element**              | **Spec**                                                                                          |
| ------------------------ | ------------------------------------------------------------------------------------------------- |
| **Margins**              | 0.5” around edges                                                                                 |
| **Font Recommendations** | Serif fonts (Georgia, Times New Roman) for professionalism; minimum **11pt size** for readability |
| **Images/Logos**         | Optional, but keep minimal—**focused on text**                                                    |
| **File Format**          | PDF preferred                                                                                     |

### Common Mistakes to Avoid

* **Too Much Text:**\
  Keep your message **concise and skimmable**—avoid long blocks of text.
* **Lack of Personalization:**\
  Address the recipient by **name** and reference **specific situations** when possible (merge fields help here).
* **Over-designing:**\
  Personal letters should **feel simple and professional**, not like marketing brochures.


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