Personal Letters
Personal letters are perfect for more detailed, relationship-driven outreach. They convey professionalism, sincerity, and care—making them ideal for sensitive conversations or higher-ticket prospects.
Whether you’re reaching out to inherited property owners, offering financial services, or sending official notices, letters give you space to tell your story while maintaining a personal feel.
Letter Specs
Feature
Details
Paper Size
5.5" x 8.5" (statement paper)
Paper Type
Smooth, high-quality stock
Printing
Single-sided
Postage Options
First-Class (1-5 business days) or Standard-Class (7-21 business days)
💡 Why single-sided? This maintains a clean, premium look while keeping costs efficient.
Envelope Specs
Feature
Details
Envelope Size
A6 (invitation style)
Envelope Color
See Envelope Options
Sealing
Gummed seal
📌 Envelope Proofing: While OLC does not offer proofs for envelopes, we ensure consistent sizing, alignment, and print quality. The envelope style remains uniform across campaigns.
First-Class vs. Standard-Class Postage
Choosing the right postage option affects delivery speed, tracking, and cost. Here's a breakdown to help you decide:
Postage Class
Delivery Speed
Tracking
Best For
First-Class
1-5 business days (estimated)
Available (optional)
Time-sensitive or high-value communications (e.g., probate leads, VIP clients)
Standard-Class
7-21 business days (estimated)
No tracking
Budget-conscious mailings, long-term nurture sequences
💡 Pro Tip: For urgent campaigns or sensitive communications, opt for First-Class. If your campaign is ongoing or budget-focused, Standard-Class can provide cost savings.
Best Use Cases for Personal Letters
Use Case
Why Letters Work
Probate / Inherited Properties
Requires a sensitive, empathetic approach—letters allow for softer messaging.
High-Ticket Offers (Investments, Loans)
Communicate detailed value propositions that wouldn’t fit on a postcard.
Local Services with VIP Clients
Build relationships through personalized messaging that fosters trust and loyalty.
Crafting a Letter That Converts
Start with Empathy: Especially for sensitive situations like probate or distressed properties, begin with understanding. Example: "We understand selling a home can be emotional. We're here to help when you're ready."
Offer Value Clearly: Use space wisely. Letters give you more room than postcards—but keep paragraphs short and scannable.
Call-to-Action: Always include a clear way to respond: phone, email, or QR code.
Design Guidelines
Element
Spec
Margins
0.5” around edges
Font Recommendations
Serif fonts (Georgia, Times New Roman) for professionalism; minimum 11pt size for readability
Images/Logos
Optional, but keep minimal—focused on text
File Format
PDF preferred
Common Mistakes to Avoid
Too Much Text: Keep your message concise and skimmable—avoid long blocks of text.
Lack of Personalization: Address the recipient by name and reference specific situations when possible (merge fields help here).
Over-designing: Personal letters should feel simple and professional, not like marketing brochures.
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