Adding Mailing Date & Response Date
These two fields help you control timing and urgency in your direct mail campaigns:
Mailing Date → When your mail piece is scheduled to be sent
Respond By Date → The deadline shown on the mail piece for the recipient to take action
Mailing Date (What it is)
The Mailing Date is the date your mail piece is officially processed and sent out.
What it does:
Determines when your postcard or letter enters the mail stream
Helps align campaign timing and scheduling
Simple definition:
Mailing Date = the day your mail goes out
Respond By Date (What it is)
The Respond By Date is the date displayed on the mail piece telling recipients when they should respond by.
Key details:
Default is set to 30 days
Used to create urgency and improve response rates
Simple definition:
Respond By Date = the deadline for the recipient to respond
Example:
Mailing Date = January 31, 2025
Respond By Date = March 01, 2025 Then the recipient sees a 30-day window to respond to your offer or message.
How to Add These Fields to Your Template
Follow these steps to insert the fields into your mail piece:
Go to Template Builder
Select the template you want to edit
Open the Fields section
Find Mailing Date or Respond By Date under Miscellaneous Fields
Copy the field
Paste it into your template where you want it displayed
Once added, these fields will automatically populate based on each individual order.
Notes
Respond By Date is defaulted to 30 days.
Both fields are dynamic and update automatically per order
These are commonly used in headers, footers, or call-to-action sections of mail pieces
Last updated