# Shopify

Connect **Open Letter Connect (OLC)** with your **Shopify store** to automate direct mail campaigns that work alongside your online sales. Send personalized postcards, letters, and real penned notes triggered by customer actions. This integration helps your brand stay memorable by creating real, physical touchpoints that improve retention and repeat purchases.

### Why Connect Shopify with OLC

Digital marketing is crowded, and customer inboxes are full. While email open rates average around 20%, physical mail is opened by more than 90% of recipients. Integrating OLC with Shopify helps you stand out and reach customers where they pay attention - in their mailboxes.

#### Key Benefits

**Automated Customer Touchpoints**\
Send mail automatically when key events happen in your store, such as order fulfillment, abandoned carts, or customer anniversaries.

**Personalized at Scale**\
Use Shopify customer data to create personalized mailers that include names, order details, and custom messages.

**No Minimums Required**\
Send a single postcard or thousands. Perfect for testing or small, targeted campaigns.

**Seamless Integration with Shopify Flow**\
OLC connects directly with **Shopify Flow**, allowing you to trigger mail automatically based on store activity.

**Real-Time Tracking**\
Track when each mailer is printed, sent, and delivered. Use QR code scans to measure engagement and responses.

### How the Integration Works

Once installed, the **Open Letter Connect app** integrates directly with your Shopify store and syncs with **Shopify Flow** for automation.

#### The Simple Flow

1. A customer performs an action in your Shopify store (places an order, abandons a cart, or reaches a milestone).
2. **Shopify Flow** triggers a connected OLC workflow.
3. **Open Letter Connect** automatically sends a personalized mailer such as a postcard, letter, or real penned note.
4. You can view and track all mail activity in your **OLC Dashboard**, including delivery scans and QR code engagement.

No manual uploads. No minimum orders. Just seamless automation.

### Getting Started

#### Step 1: Install Open Letter Connect

1. Log in to your **Shopify Admin**.
2. Go to the **Shopify App Store** and search for **Open Letter Connect**.
3. Click **Install App** and follow the prompts to connect your Shopify store with OLC.<br>

   <figure><img src="/files/VUkkXU8Q0pZL4j5EYTJ4" alt="" width="563"><figcaption></figcaption></figure>

#### Step 2: Set Up Shopify Flow

1. In your Shopify Admin, go to **Automations → Shopify Flow**.
2. Create a new workflow or edit an existing one.\
   ![](/files/4wDaYO1GHwnI0AtiEOlF)
3. Choose a **Trigger**, such as:

   * Order Created
   * Order Fulfilled
   * Checkout Abandoned
   * Customer Created

   <figure><img src="/files/I6n0KfAabmetY7BCbjJ0" alt=""><figcaption></figcaption></figure>
4. Add an **Action** step and select **Open Letter Connect**.
5. Choose your mail type:
   * Postcard
   * Personal Letter
   * Professional Letter
   * Real Penned Letter<br>

     <figure><img src="/files/ik9LEvM6kZr1C4rvceWk" alt=""><figcaption></figcaption></figure>

#### Step 3: Customize Your Mailer

1. Map fields from Shopify to OLC (for example, *Customer Name*, *Address*, *Order ID*).
2. Choose or create your mail template inside **Open Letter Connect**.
3. Optionally, [add a **QR code** or **UTM parameters**](https://help.openletterconnect.com/olc-help-docs/product-and-order-guide/creating-a-template/qr-codes-and-campaign-tracking) to track engagement.
4. Save and activate your workflow.

Once active, mailers will automatically be created and sent based on your Shopify Flow triggers.

#### Step 4: Track and Manage Campaigns

After your workflow is live, OLC automatically updates mail statuses:

* **Processing** – Mail is being printed.
* **Mailed** – USPS has accepted the mail.
* **Delivered** – Confirmed delivery to the recipient.

You can view mailer data and tracking scans in your **OLC Dashboard** under **Orders** or **Campaigns**.

### Best Practices

* **Start Small:** Test with one trigger such as “Order Fulfilled” before expanding.
* **Add QR Codes:** Combine physical mail with digital tracking for better campaign results.
* **Use Personalized Messaging:** Reference order history or first names to make mail more meaningful.
* **Monitor Delivery:** Use your OLC dashboard to view delivery status and response rates.

### Troubleshooting

If mailers are not being sent:

* Check that your **Shopify Flow workflow** is active.
* Confirm that the trigger and action conditions are correct.
* Make sure your **OLC account** is connected and your wallet has enough funds.

### Support

If you need help with setup, visit our support guide:\
[How to Reach Support](https://help.openletterconnect.com/olc-help-docs/contact-us/how-to-reach-support)

### Data Privacy and GDPR Compliance

Open Letter Connect values the privacy and security of all user data. While we serve the U.S. market, our data practices follow principles consistent with the **General Data Protection Regulation (GDPR)**. We collect and process only the information necessary to provide our services, store data securely, and never share or sell personal information to third parties.

For details, please review our Privacy Policy.


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