GoHighLevel

Connect Open Letter Connect (OLC) with GoHighLevel (GHL) to automate your direct mail campaigns directly from your CRM workflows. Whether you're triggering mailers when a tag is applied, a form is submitted, or a pipeline stage changes, this integration ensures your outreach happens automatically and at the right time.

Why Integrate OLC with GoHighLevel?

• Automate Direct Mail: Trigger postcards, letters, snap packs, and more—without manual intervention.

• Enhance Follow-up: Combine physical mail with your digital workflows (email, SMS).

• Reach Prospects at the Right Moment: Automatically send mailers when a lead hits a key milestone.

Step-by-Step: Connecting GoHighLevel to Open Letter Connect

1. Install the OLC App in GHL

1. Log in to your GoHighLevel account.

2. Navigate to Settings > Marketplace.

3. Search for "Open Letter Connect".

4. Click Install on the app tile.

2. Generate an API Key in Open Letter Connect

1. Log in to your OLC account.

2. Navigate to Settings > API Keys.

3. Click New API Key:

   • Name: GoHighLevel

   • Source: go_high_level (pre-filled)

4. Click Save and copy your API key.

3. Connect API Key in GHL

1. Return to GoHighLevel.

2. Open the OLC app tile in the Marketplace (after installation).

3. Click Connect to Open Letter Connect.

4. Paste the OLC API key you copied.

5. Click Connect: The status should update to Connected.

Step 4: Set Up Your Workflow in GoHighLevel

1. Go to Automations > Workflows in GHL.

2. Create or edit a workflow.

3. Choose a Trigger: Common triggers include:

   • Tag Applied (e.g., “Interested Seller” or “Send Mailer”)

   • Pipeline Stage Changed (e.g., move to “Hot Lead”)

   • Form Submission (e.g., lead submits property info)

   • Appointment Booked

4. Add an Action Step:

   • Select Send to Open Letter Connect.

   • Choose the type of mailer:

     • Postcard

     • Personal Letter

     • Snap Pack

     • Real Penned Letter

   • Configure merge fields using GHL contact data (name, address, etc.).

Step 5: Test the Integration

1. Run a test trigger in GHL (e.g., apply the designated tag to a test contact).

2. Log in to OLC and navigate to Orders to verify the mailer was generated.

Best Practices for GHL + OLC Integration

• Use Specific Tags for Triggers: Example: Send Mailer - Postcard or Seller Follow-Up for clarity.

• Start with Test Contacts: Use test records in GHL to validate your automation before rolling it out live.

• Combine Channels: Pair direct mail with email and SMS follow-ups for a multichannel approach.