> For the complete documentation index, see [llms.txt](https://help.openletterconnect.com/olc-help-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.openletterconnect.com/olc-help-docs/getting-started/what-is-open-letter-connect.md).

# What is Open Letter Connect?

Open Letter Connect (OLC) is a modern direct mail automation platform designed to help businesses send personalized letters, postcards, and mailers, triggered by actions in your CRM, e-commerce store, or other tools.

Our mission is to make direct mail as easy and automated as sending an email. Whether you’re a real estate investor following up with leads, an e-commerce store rewarding VIP customers, or an agency managing outreach campaigns, OLC helps you deliver timely, personalized mail that gets noticed.

## Who is Open Letter Connect For?

<table data-header-hidden><thead><tr><th width="277.33331298828125"></th><th></th></tr></thead><tbody><tr><td><strong>Industry</strong></td><td><strong>How OLC Helps</strong></td></tr><tr><td>Real Estate Investors</td><td>Send property offers, follow-up letters, or appointment reminders to potential sellers or buyers.</td></tr><tr><td>Home Service Professionals <br>(Roofers/HVAC etc)</td><td>We help roofers and home service professionals use Radius Mail to automatically target nearby homeowners with personalized direct mail after completing a job or identifying a new opportunity.</td></tr><tr><td>E-commerce Stores</td><td>Reward loyal customers with thank-you postcards, re-engage lapsed buyers, or promote special offers.</td></tr><tr><td>Agencies</td><td>Manage automated mail campaigns for multiple clients then track and optimize results easily.</td></tr><tr><td>Financial Services</td><td>Deliver personalized financial statements, reminders, or compliance notices.</td></tr><tr><td>Healthcare Providers</td><td>Send appointment reminders, patient follow-ups, or health campaigns.</td></tr></tbody></table>

## What Can You Do with OLC?

* Send Mail on Autopilot: Trigger mailers automatically when a lead opts in, a deal closes, or a tag is applied in your CRM.
* Integrate with Your Tools: Connect OLC with platforms like GoHighLevel, Zapier, Shopify, or via API.
* Personalize at Scale: Use merge fields (like {{first\_name}} or {{property\_address}}) to customize each mailer.
* Track Results: Monitor mail status (Scheduled, Processing, Mailed) and track engagement (QR scans, etc.).

## Why Direct Mail?

Even in a digital world, direct mail stands out:

* Higher response rates than email alone (up to 5-9x higher in some industries)
* Less competition in the mailbox vs. crowded inboxes
* Tangible impact that builds trust and engagement

💡 Combining direct mail with email and digital channels boosts overall campaign performance.

## How Does It Work?

1. Create Your Account
2. Add or design a mailer template
3. Connect your CRM or e-commerce store
4. Trigger mailers based on actions (e.g., lead tags, order values, form submissions)
5. Track mail status and engagement in your OLC dashboard

## Why Use OLC vs. Traditional Print Shops?

| OLC                       | Traditional Print Shop            |
| ------------------------- | --------------------------------- |
| Automated via CRM & tools | Manual orders and processing      |
| Personalized at scale     | Limited personalization options   |
| Real-time tracking        | Minimal or no delivery visibility |
| Integrates with platforms | Standalone, no tech integrations  |
| Scales with your business | Limited flexibility for scaling   |

📬 OLC makes direct mail simple, scalable, and integrated.